Internet Privacy Statement
The Site contains links to other web sites. Brighton Center is not responsible for the privacy practices or the content of such sites and encourages Users to review the privacy policies of the web sites before providing them with any personally identifiable data.
The following discloses the information gathering and dissemination practices for this Site.
Personally identifiable information
Brighton Center will collect personally identifiable information (information that may include User's name, mailing address, e-mail address, phone number, and payment information) from Users on the Site only if they voluntarily submit such information. Users can refuse to supply personally identifiable information, but it may prevent them from engaging in certain Site related activities and limit their ability to use the Site.
Brighton Center may collect personally identifiable information from Users in a variety of ways, including, but not limited to, when Users register on the Site, subscribe to a newsletter, respond to a survey, fill out a form, or make a donation.
How Brighton Center uses personally identifiable information
Information gathered to record a stated desire to donate online to Brighton Center via a direct gift or through a company-sponsored campaign is used solely by Brighton Center or other parties to the transaction for the purpose of executing the transaction, to improve a User's experience with Brighton Center and for its internal business purposes.
Brighton Center may use this data to contact Users about its programs and other areas on the Site in which they have expressed interest. Users have the option of providing additional preference information, but it is not required. Periodically Brighton Center will send electronic communications in newsletter format or another format to donors, volunteers and other business contacts. These communications include, and are not limited to, information regarding, funded program information and results, news and events, and other pertinent information Brighton Center feels should be reported to its constituents. Recipients retain the option to opt-out of these communications at any point in time.
In the event that Brighton Center assets or any business unit is transferred to another entity, personally identifiable information may be one of the transferred assets.
“Usage information” is information automatically collected by a web server (which may be hosted by a third party) that a User's browser makes available when visiting the Site, such as a computer’s IP (Internet Protocol) address or browser type. When a web browser or email application requests a web page or email from another computer on the Internet, it automatically gives that computer the address where it should send the information. This “address” does not contain any personally identifiable information. Brighton Center also receives the name of the User's internet service provider (ISP).
Brighton Center may also use other technologies (such as cookies, explained below) to enhance User experience and obtain information about a User’s online activities, such as pages and content viewed, the time and duration of visits and whether a User clicked on a link.
Cookies that are used on the Site are “session” cookies, and are used to identify a particular visit to the Site, Session cookies expire after a short time or when a User closes a web browser. Due to the communications standards on the Internet, when Users visit the Site, it automatically receives the URL of the web site from which the User came and the web site to which the User visits when leaving the Site.
How Brighton Center uses usage information
Brighton Center may from time to time use third party tools that helps it understand how visitors engage with the Site. Brighton Center may share the data collected by such services with third parties in order to obtain web analytics and benchmarking services.
Brighton Center may use this information to administer its Site and analyze overall trends. The information which the Site automatically gathers, such as the numbers and frequency of visitors, helps determine how much visitors use parts of the Site, so that Brighton Center can make continuous improvements. Brighton Center also may provide aggregated statistical “ratings” information, but never information about Users personally, to its partners about how visitors collectively, use the Site.
If you send us an email with questions or comments, we may use your personally identifiable information to respond to your questions or comments, and we may save your questions or comments for future reference. For security reasons, we do not recommend that you send non-public personal information, such as passwords, social security numbers, or bank account information, to us by email. However, aside from our reply to such an email, it is not our standard practice to send you email unless you request a particular service or sign up for a feature that involves email communications, we are sending you information about our other services, events or fundraising campaigns, requests for donations, or you consented to being contacted by email for a particular purpose. In certain instances, we may provide you with the option to set your preferences for receiving email communications from us; that is, agree to some communications but not others. You may “opt out” of receiving future commercial email communications from us by clicking the “unsubscribe” link included at the bottom of most emails we send, or as provided below; provided, however, we reserve the right to send you transactional emails such as customer service communications.
Reporting of information for investigation of possible illegal or harmful activities
Brighton Center may use and disclose personally identifiable information and usage information when it has reason to believe that using and/or disclosing this information is necessary to investigate, identify, contact, or take action against someone who may have engaged in illegal activities or who may be causing injury to or interference with (either intentionally or unintentionally) Brighton Center’s rights or property, the rights of other users of their Site, or anyone else who could be harmed by such activities. Brighton Center may also disclose personally identifiable information when it reasonably believes that the law requires it.
User access to and control over information
Users can review, update, correct, or delete their information or select to opt out of receiving any future Brighton Center communications, registration or pledge information by contacting Brighton Center at 859-491-8303 ext. 2410.
Privacy of children
The Site is a general audience website. Brighton Center does not intentionally collect personally identifiable information from users of this Site who are under the age of thirteen. If Brighton Center becomes aware that a user of the Site is under the age of thirteen and has placed an order using the Site, it will remove that child’s personal information from its files, in accordance with the federal Children's Online Privacy Protection Act of 1998.
We have implemented security measures we consider reasonable and appropriate to protect against the loss, misuse, and alteration of the information under our control. Please be advised, however, that while we strive to protect your personally identifiable information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and are not responsible for the theft, destruction, or inadvertent disclosure of your personally identifiable information. In the unfortunate event that your “personally identifiable information” (as the term or similar terms are defined by any applicable law requiring notice upon a security breach) is compromised, we may notify you by e-mail (at our sole and absolute discretion) to the last e-mail address you have provided us in the most expedient time reasonable under the circumstances; provided, however, delays in notification may occur while we take necessary measures to determine the scope of the breach and restore reasonable integrity to the system as well as for the legitimate needs of law enforcement if notification would impede a criminal investigation. From time to time we evaluate new technology for protecting information, and when appropriate, we upgrade our information security systems.
User's acceptance of these terms
This document was last updated on September 5, 2014.